For gun stores

Two ways to
grow your sales.

Free product listing on our marketplace + AI-powered compatibility widget for your store. Both drive conversions.

0 stores already integrated

FREE

Product Listing

Your products appear on gunupdate.com for free. Thousands of gun owners browse compatible accessories daily — your inventory shows up automatically.

Your products shown on accessory pages
Price comparison across stores
Direct "Buy" links to your store
Automatic UTM tracking
Opt-in: you control visibility
List your products — Free →
PLUGIN

Compatibility Widget

Embed "Does this fit your gun?" on your product pages. Customer selects their firearm — widget shows compatibility and suggests more products from your catalog.

AI photo scan — customer uploads gun photo
Visual gun builder with clickable hotspots
Shows community builds with your products
Reviews & ratings (yours or ours)
Mobile-first, matches your site style
Shopify / WooCommerce / Custom via API
See pricing →

Live preview

How it looks on your store

YourGunStore.com
ShopAboutCart (2)

Holosun

507C X2 Red Dot

$309.99

Compact multi-reticle reflex sight with solar failsafe and shake-awake technology.

Does this fit your gun?
Glock G19 Gen5
Compatible with Glock G19 Gen5

247 owners use this combo · ⭐ 4.8 (89 reviews)

Popular builds with this optic:

EDC

G19 EDC Carry Build

3 parts · $453

View →

Powered by GunUpdate

↑ This widget auto-embeds on your product pages with one script tag

Widget capabilities

📸

AI Photo Scan

Customer uploads a gun photo → AI identifies model → shows your compatible products. Zero friction checkout boost.

🔧

Visual Gun Builder

Interactive gun diagram with hotspots. Customers click barrel, grip, optics — see your matching products in each slot.

Reviews & Ratings

Use reviews from GunUpdate community, or enable to pull from your own store. Toggle in settings — your choice.

🏗️

Community Builds

Show popular configurations using your products. "247 users built this combo" — powerful social proof on your product page.

🛒

Cross-sell

When a product is compatible, widget suggests complementary items from your catalog. Automatic upsell.

📱

Mobile-First

Responsive widget matches your site. Works on Shopify, WooCommerce, Shoplo, or any custom store via API.

New

Gun Builder Widget

Let customers build their dream setup right on your product page. They select a gun, pick accessories from your catalog, and add everything to cart in one click.

Product page mode

Widget embeds on each product page. Customer builds from there.

Dedicated page mode

Full-page builder experience. Link from your nav or product pages.

Add all to cart

One-click adds entire build to your store's cart. Shopify, WooCommerce, or custom API.

Share builds

Customers share their configs with friends. Each shared link drives traffic to YOUR store.

Build Your Gun

Select, pick, add to cart

Glock G19 Gen5

9mm · 35 accessories

All Optics Lights

Holosun 507C X2

$310

Streamlight TLR-7A

$125 +
Your Build (1)$310

Powered by GunUpdate

Integration

One script. Five minutes.

Compatibility widget:

<script src="https://gunupdate.com/plugin.js"
  data-store="YOUR_API_KEY">
</script>

Gun Builder (product page):

<script src="https://gunupdate.com/store-builder.js"
  data-store="YOUR_API_KEY"
  data-mode="product">
</script>

Gun Builder (dedicated page):

<div id="gun-builder"></div>
<script src="https://gunupdate.com/store-builder.js"
  data-store="YOUR_API_KEY"
  data-mode="page"
  data-container="#gun-builder">
</script>

Works with Shopify, WooCommerce, Shoplo, and any custom platform. The widget auto-detects your product page and embeds itself.

Custom store? Send your catalog via JSON API:

POST /api/v1/store-feed
X-Api-Key: YOUR_KEY

{"products": [
  {"accessory_id": 5, "url": "...", "price": 149.99, "in_stock": true}
]}
🟢

Shopify

Native app install

🟢

WooCommerce

WordPress plugin

🟡

Shoplo

Script embed

🔵

Custom

REST API + JSON

Widget pricing

Pay per what you use

Product listing on GunUpdate.com is always free. Widget plans are based on monthly compatibility checks.

Free

$0/mo

Up to 100 checks/month

  • Compatibility widget
  • 100 checks per month
  • GunUpdate branding
  • Basic analytics
  • Product listing included
Start free
POPULAR

Start

$99/mo

Up to 500 checks/month

  • Everything in Free
  • 500 checks per month
  • AI photo scan enabled
  • Community builds on widget
  • Your own reviews OR ours
  • Priority in search results
  • Advanced analytics
Get started →

Premium

$999/mo

Unlimited checks

  • Everything in Start
  • Unlimited checks
  • Visual gun builder on widget
  • White-label option
  • Multiple stores
  • API access
  • Dedicated support
  • Custom integrations
Contact us

Crawling & Indexing Policy

Our crawler identifies as GunUpdateBot/1.0. To opt out of crawling, add to your robots.txt:

User-agent: GunUpdateBot
Disallow: /

Start with free product listing today.

No credit card. No commitment. Just more customers.

Create your store account →